Google, Meta, LinkedIn and TikTok campaigns built around unit economics and real revenue, not vanity metrics. Strategy-led paid media management for founders and marketing leaders who need acquisition that actually pays for itself.
Every account is built around unit economics from day one: target CPA, LTV:CAC and payback period, not impressions.
Full audit of existing accounts, competitor benchmarking, and a campaign structure built around how your customers actually buy.
High-intent search and shopping campaigns with negative keyword discipline, ad copy testing, and Performance Max done properly.
Full-funnel social campaigns from cold prospecting through retargeting, with creative testing built into the structure.
Server-side tracking setup, enhanced conversions, and attribution that actually reflects reality, not platform-reported vanity numbers.
Hooks, angles and creative briefs based on what’s converting, with a structured testing cadence rather than guesswork.
Plain-English reporting tied to revenue and pipeline, not impressions. You’ll always know exactly what’s working and why.
A full teardown of existing accounts (or a from-scratch plan), benchmarked against your unit economics and growth targets.
Campaign architecture, tracking, and creative built and launched, typically within the first two to three weeks.
Structured testing of creative, audiences and bidding strategy, with weekly optimisation against the numbers that matter.
Monthly reporting tied to revenue, with a clear view on what to scale, what to cut, and what to test next.
Placeholder figures shown below — swap in real client results once approved for case study use.
Average increase in qualified pipeline
Reduction in cost per acquisition
Average return on ad spend
It depends on your average order value, sales cycle and target CPA, but most accounts need a minimum of £2,000–£3,000 monthly media spend per platform to gather enough data to optimise properly. This is covered in detail during the initial strategy call.
Search campaigns typically show directional signal within 2–4 weeks. Social and display campaigns usually need 4–6 weeks of testing before performance stabilises. Most accounts hit a confident optimisation rhythm by month two.
Full management. Strategy, build, daily optimisation, creative direction and reporting are all included. You retain ownership of the ad accounts at all times.
You work directly with me, not an account manager relaying messages from a media buyer you’ll never speak to. No junior hands, no quarterly churn, and no obligation to push a specific platform because of an internal target.
Google Ads, Microsoft Ads, Meta (Facebook & Instagram), LinkedIn Ads and TikTok Ads. The right mix depends on where your customers actually are, not which platform is trending.
A 30-minute strategy call. No pitch deck. We’ll look at your numbers and tell you honestly where the opportunity is.
Strategic marketing consultancy. Liverpool, working with ambitious brands worldwide.
hello@robrussell.coLiverpool, United Kingdom
Copyright © 2026 Rob Russell. All rights reserved.
Strategic Marketing Consultant · Liverpool
